E-commerce & Retail
CRO optimises the button. We audit whether your funnel data even tells the truth.
Conversion-obsessed and data-rich — which makes funnel integrity, consent, and accessibility an immediate, budgeted fit. We compete on rigour and independence, not on running the ads.
Why it fits
- Conversion is the business → drop-off, friction, and checkout UX are constant, quantified pains.
- Heavy tracking stacks (GA4, GTM, tag soup) → analytics-integrity and event-taxonomy problems are rampant.
- BFSG makes consumer e-commerce accessibility a legal requirement, not a nice-to-have.
- Consent/tracking is both legal exposure and a measurement problem (consent-limited data).
When an audit makes sense
Checkout / cart abandonment that CRO tweaks haven't fixed
A tracking stack nobody fully trusts; conflicting numbers across tools
A BFSG accessibility deadline or complaint on the storefront
Consent banner changes tanking measured conversions → consent + measurement audit
Buying behaviour
- Head of E-commerce, Head of Digital/Growth
- CRO/Analytics leads; metrics-native
- Faster, ROI-driven
Regulatory context
- BFSG / EAA + WCAG 2.2 — consumer e-commerce is squarely in scope (order, checkout, contact forms).
- GDPR + Consent Mode v2; consent-limited measurement is now the default reality.
- Austria/Switzerland national specifics (DSG, revFADP) for cross-border sellers.
How we position
- “CRO agencies optimise the button. We audit whether your funnel even tells the truth — and whether your store is legal under BFSG.”
- Pair accessibility and conversion: accessible checkouts convert better and satisfy the law.
- Frame consent as a measurement-quality problem, not just compliance.
Recommended services
Direct answers
Are you a CRO agency?
No. We don't run campaigns. We're independent of media spend and tell the truth about the funnel and the data beneath it — that's the difference.
My store needs to be BFSG-compliant — do you help with that?
Yes. We assess against WCAG 2.2 and map findings to BFSG relevance — including order, checkout, and contact surfaces.
Clarity about your system — with evidence.
A structured, independent audit with a prioritised, buildable path. No credentials, NDA before any confidential access.