Industrial / Manufacturing (Mittelstand)
Small frictions, multiplied by every user, every day.
Portals, configurators, and service platforms built pragmatically over years — deep domain expertise, thin product muscle. Exactly where systemic UX and decision-architecture debt accumulates.
Why it fits
- B2B portals, configurators, spare-parts commerce: heavy interaction debt and IA/flow problems.
- Deep domain expertise, thin digital-product muscle — a trusted outside systemic read is missing.
- Industrie 4.0 / IoT / AI ambitions: systems and AI-readiness framing resonates.
- Internal tools where small frictions quietly cost real operational time.
When an audit makes sense
A customer/dealer portal or product configurator with adoption or support-load problems
A spare-parts / B2B commerce funnel underperforming
An internal tool that quietly costs operators time every day
An Industrie 4.0 / AI initiative needing a feasibility read
Buying behaviour
- Head of Digital/IT, Managing Director (often owner)
- Head of Service/Aftersales; pragmatic, ROI-focused
- Relationship-led, thorough, trust-heavy
Regulatory context
- Lighter consumer-regulatory load, but GDPR applies; BFSG hits consumer-facing commerce.
- Rising NIS2 / cyber-resilience attention for industrials.
- Export orientation means multi-market digital compliance (EU and beyond).
How we position
- Speak operations and cost, not design fashion.
- An independent baseline before you spend the transformation budget.
- Place AI where it earns its keep in your operation.
- German-language, DACH-local credibility as a real advantage.
Recommended services
Direct answers
We're not a product company — is this still a fit?
Especially then. We bring the systemic product and UX read that's often missing internally, and translate it into concrete operational savings.
How quickly do you produce results?
A focused audit yields a prioritised fix list with a clear effort/impact read — enough to act on immediately rather than launch a long programme.
Do you also build the fixes?
We're deliberately delivery-neutral. We diagnose and prioritise; your team or a build partner can implement — which keeps our findings trustworthy.
Clarity about your system — with evidence.
A structured, independent audit with a prioritised, buildable path. No credentials, NDA before any confidential access.