Founder & Digital Product Architect

Claus Rainer Nisslmüller

Digital product & platform leader with 15+ years across UX, customer experience, e-commerce, digital strategy and technology.

Claus Rainer Nisslmüller is the founder and digital product architect of Mitterberger:Lab. Across 15+ years he has built and scaled digital ecosystems for international brands, enterprises and startups.

He focuses on connecting business, customer needs and technology — from customer journeys, conversion and growth to platform architecture, DesignOps, automation and AI-enabled systems.

Expertise

  • Digital Product Strategy
  • Platform Architecture
  • UX/UI Design
  • Customer Experience
  • E-Commerce
  • AI & Automation
  • DesignOps
  • Product Management
  • System Architecture
  • Growth

Industries

  • Mobility
  • E-Commerce
  • Industry
  • B2B
  • SaaS
  • AI
  • NGOs
  • Agencies
  • FinTech
  • Space Observation

Career

  1. Founder & Digital Product Architect

    2026–

    Mitterberger:Lab

    Digital products, enterprise-grade platforms, e-commerce, AI & automation, system architecture, growth.

  2. Head of Media & Communications

    2025–2026

    Second Life (NGO)

    Digital strategy, communications, platforms, stakeholder alignment and leading a team of 8.

  3. Senior UX/UI Product Designer

    2022–2025

    KTM AG / Pierer Innovation / GASGAS / Husqvarna / Motohall (LX media)

    Lead UX for platforms, build-out, AI analytics, DesignOps, award-winning projects.

  4. Founder & UX/Brand Director

    2019–2022

    Osmosis (Digitalagentur)

    Company founding and build-up, Head of UX, key accounts (e-commerce, AI, brand strategy).

  5. Creative Director

    2016–2019

    Reichl und Partner eMarketing GmbH (Linz/Wien)

    UX/UI projects, brand and campaign integration, multiple award-winning projects.

  6. Head of Usability

    2014–2016

    wogibtswas.at GmbH

    Project management, agile, APIs, usability studies, native app, concepting.

Profiles

A system that needs clarity?

Mitterberger:Lab combines UX, engineering, data analysis and strategy — for long-term viable digital products rather than short-term surface.