Analytics Setup & Migration (GA4, Server-Side)

An analytics setup defines the measurement logic of a product. It determines not only what is technically tracked, but which reality becomes visible—and which remains hidden. Every metric embeds an assumption about relevance.

Migrations (e.g. Universal Analytics to GA4) are therefore not technical relocations, but strategic renegotiations of meaning, comparability, and accountability. Historical data loses value if new measurement logic is not properly contextualized.

Server-side tracking is applied deliberately to reduce data loss, limit manipulation, and actively control privacy and compliance. The goal is not maximum data capture, but a resilient, interpretable, long-term measurement architecture that supports decisions under regulatory and organizational pressure.