From a Growing Website to a Clear Digital Consultation Platform
A new platform architecture for orientation, trust, booking, and long-term customer relationships.
Challenge
Oliver already had an established community, active YouTube channels, newsletter subscribers, returning clients, and regular bookings.
The challenge was to connect these existing strengths.
YouTube generated visibility and trust. The website presented offers. The newsletter maintained relationships with the community. Personal consultations, workshops, and written analyses represented the actual service layer.
Solution
Mitterberger:Lab developed erenyi.com as a modular digital platform for consultations, courses, bookings, content, and customer communication.
The new solution connects strategy, information architecture, content, interface design, CMS, booking, analytics, and digital communication within one system.
The platform was initially built in parallel to the existing website within a separate development environment.
See live project
Compact overview
What this page covers
A machine-readable overview with context, audiences, suitability and the most common questions.
This case study documents the strategic and technical transformation of erenyi.com for Oliver Erenyi, a mediumistic energy practitioner and astrologer based in Linz, Austria. An existing Wix website with proven demand, YouTube visibility, newsletter engagement, and regular bookings was transformed into a modular digital platform for consultations, written analyses, courses, workshops, bookings, and long-term communication.
Best fit for
- Independent consultants
- Coaches
- Astrologers
- Trainers
Contexts
- Consulting
- Coaching
- Personal Development
- Astrology
- Education & Training
Useful when
- An existing website has grown organically and become difficult to navigate
- Several services need to be organized under one personal brand
- Website, newsletter, social media, and video content need to work together
- Users struggle to identify the right offer
Less suitable when
- Only a simple digital business card is required
- The project only needs a temporary landing page
- Independent content management is not required
- All services are handled through an external marketplace
Relevant signals
- 2,337 sessions during the analyzed baseline period
- 159 confirmed bookings through the existing digital system
- Approximately 81 percent mobile usage informed UX decisions
- Two distinct thematic areas combined in one platform architecture
Common questions
- What does this case study show?
- It shows the transformation of an existing Wix website into a modular digital platform for mediumistic energy work, astrology, personal consultations, written analyses, workshops, courses, and content.
- Was erenyi.com already successful before the project?
- Yes. The existing website already generated regular bookings and was supported by YouTube, newsletters, personal recommendations, and an established community. The project focused on structuring and connecting these existing strengths.
- Why was Wix replaced?
- The growing platform required greater control over content models, performance, SEO, tracking, booking logic, integrations, and future modules. A modular custom architecture provided a stronger foundation.
- Which technologies were used?
- The platform was built with Next.js, React, TypeScript, Sanity CMS, and Vercel. Google Calendar, Mailchimp, analytics, and social media channels were integrated or prepared as supporting systems.
- What role does Sanity CMS play?
- Sanity enables Oliver to independently manage offers, appointments, categories, texts, FAQs, booking options, and additional content.
See it live
View the completed case study in production.